Objective: to develop brand identity for a clubhouse.
Everest is a luxury apartment complex in Yekaterinburg, arranged as a clubhouse. Wait staff and companies are carefully selected and interviewed. Only outstanding people can become residents of this clubhouse.
The studio has developed a logotype and visual identity for Everest. The concept of the brand mark centers on the clubhouse picture. All and any excess contours were erased, so we got only necessary and appropriate lines left.
The brand guidebook describes all the logotype versions, the standards of use and the auxiliary elements.
Two-page opening with a monochrome logotype version
Two-page opening describing the font policy
Branded documents and associated products form an integral part of brand identity.