Everest

Objective: to develop brand identity for a clubhouse.

Everest is a luxury apartment complex in Yekaterinburg, arranged as a clubhouse. Wait staff and companies are carefully selected and interviewed. Only outstanding people can become residents of this clubhouse.

everestImg1@2x

 

The studio has developed a logotype and visual identity for Everest. The concept of the brand mark centers on the clubhouse picture. All and any excess contours were erased, so we got only necessary and appropriate lines left.

 

 

everestLogo

 

 

The brand guidebook describes all the logotype versions, the standards of use and the auxiliary elements.

 

everestGuide1@2x

Two-page opening with a monochrome logotype version

 

 

everestGuide2@2x

Two-page opening describing the font policy

 

 

everestGuide3@2x

Brand pattern

 

Branded documents and associated products form an integral part of brand identity.

 

everestGuide5@2x

 

everestGuide4@2x

 

everestImg2@2x

Tags

graphic design

Сhief

Mike Amirov

Art Director

Stas Petrov

Graphic designer

Mike Amirov

Alexey Kulik