Кaras

Goal: design the corporate style of the advertising agency

The company is involved in integrated advertising campaigns on the Internet, as well as web analysis, web promotion. To be in the forefront of things and illustrate the power of visual communication, the agency needed a new logo and new corporate style.

 

 

 

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The basic version of the logo is a sign and a keyword. The sign is made of two parts – a minimalistic name of the agency and a graphic icon – both forming a fish of the font elements.

 

Parts of the logo are always in proportion, in a hard-set position to one another.

 

Logo versions

Logo has many variations and can be adapted to any space.

 

 

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Corporate colors

 

 

 

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Font

 

Powerful and firm Room is self-sufficient. It captures the eye being laid out against a minimalistic background. It always dominates and emphasizes the contrast of the light font style. The plain text is natural rather than bold grotesque.

Sample applications can be found in the Brand Book.Sample applications can be found in the Brand Book.

 

 

 

 

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Brand Book

 

 

 

 

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Tags

brandbook

graphic design

Chief

Mike Amirov

Art Director

Stas Petrov

Graphic designer

Elena Pavlyuk